Marketing Plans

Spend more time planning your vacation than planning your job search?
If you don’t have an effective Marketing Plan, you are trusting on luck.

“Plan the work and work the plan” … an age-old adage to promote success.  Having a clear plan for your job campaign is critical for success.

If you don’t know where you are going, all roads will lead you there. Our Marketing Action Plan, or MAP, will get you to your career destination in the quickest way possible. 

Marketing Plan

Who are the most likely buyers of what it is that you are trying to sell — your services? What are the most promising industries for you?  What are the titles of the people who can hire you? (If you are sending your resumes to the HR Department, you are wasting your time unless you want to be an HR person). How do you make connections with the decision-makers who can hire you? What do you say to them when you do connect? How do you handle the hard questions about age, lack of industry experience, over qualified/under qualifed and so on?

Most importantly, how do you find where the leads are?

These questions are all answered in the MAP. 

Most of our clients are employed attorneys and executives. They do not have a great deal of time to spend on their job search campaigns. We know what works and what doesn’t.

Even if you only have 2 or 3 hours per week to spend on your job search, we will give you a program that makes the most efficient use of that time and will help you a new position as efficiently as possible. .

We will work with you individually to create a Marketing Action Plan that will help ensure that the foundation for your search is properly set … you will know exactly what to do and how to do it.

Just follow the MAP to your career destination.