Our disciplined, dynamic Marketing Action Plan and Coaching programs will guide you to your desired career destination quickly and effectively.
For most job seekers, the plan they have for their job search involves applying to online classifieds, contacting some recruiters, networking with their friends and seeing if they know anyone on LinkedIn. This isn’t a plan. It’s a delusion … people doing this are deluding themselves into thinking they are mounting an effective search.
We regard a job search as bringing a new product to market — YOU! We have been doing new product launches for companies for decades (see the Bios section of our Home page). We bring the same marketing discipline and techniques to the job search process.
We will work with you do develop a personal Marketing Action Plan, or MAP. The MAP process involves three virtual meetings, plus we do research for you on ways to connect with employers in your targeted industry or area.
You will receive a two-part written plan. The first part is Strategic, and is developed in collaboration with you. The second part is Tactical, and contains the specific action steps we have developed for you to execute your campaign. Both sections are highly customized. The tactical section is based, in part on how much time you have available each week for your campaign. Most of our clients are employed professionals, and do not have 30 hours per week to spend on their job searches. We will develop a plan for you that contains the most effective things you can do in the time you have available each week.
The MAP’s strategic portion will identify your “buyer’s profile,” the industries you are targeting, the companies you are targeting and even the decision-makers you should target. We will identify the most likely buyers of what it is you are selling — your services! We will also develop your 30-second introduction, or elevator speech, and identify resources you can use to get into the so-called Hidden Job Market,
An important part of the MAP is how to best handle the questions you don’t want them to ask … about age, being over qualified, being out of work, lacking industry or function experience. We will identify the problem areas in your campaign and turn lemons into lemonade.
The purpose of the Marketing Action Plan is to set a blueprint, or MAP, for your campaign. Just follow the MAP to your new job destination, For more details on the MAP process, click here: https://careerstrategiesgroup.com/services/marketing-plans/
A new feature in the Standard Marketing Action Plan involves Getting Started Sessions 1 and 2 — We have learned through many years of experience that despite having a written Marketing Action Plan, many clients would have a hard time actually getting their campaigns launched. It was difficult for them to set priorities and to get into gear. We solved this problem very successfully by including two “Getting Started” sessions with our Standard MAP process. It has been one of the best program improvements we have ever made.
During Getting Started Session 1, we will review the strategies and tactics set forth in the MAP, and give you a short list of very specific items that are critically important but easy to accomplish. We will brief you on how to get them done. We will also set a mutually agreed deadline. In Getting Started Session 2, we will review your first action steps, discuss any issues relating thereto, and give you a second short set of very specific tasks to accomplish, along with a date by which they should be done.
What happens with clients is that they see they can actually do this! They can see how our approach works, and they can ease into actually doing the innovative steps in their respective marketing plans. They become good hunters.
With the MAP process, we make sure the basic foundation for your campaign is properly set; you will have a written plan describing exactly what you are supposed to do and exactly how you are supposed to do it. You also will have been guided in taking those first critical steps. Thereafter, all you need to do is just follow the MAP to your career destination. At this point, you can choose to run your own campaign, or to follow what we feel is the wiser path, and take advantage of our resources and job search expertise.