Is Your Resume Marketing You Effectively?


Everyone knows a compelling resume is critical to job search success. Is your resume doing the job for you? If you are not getting interviews for jobs you know you are qualified for, then the fault is likely in your resume.

We are experts at creating powerful resumes and letters that clearly show your special value, and that will help you break through the clutter of the 100’s of other resumes that cross an employer’s desk. Our resumes and letters are designed to produce interviews!

Did you know that most resumes receive only a 7-12 second initial evaluation? If the hiring partner or executive doesn’t see what they are looking for in just about the time it has taken you to read this paragraph, your resume will land in the “reject” pile … also known, quite literally, as the garbage can.

Top recruiters say that the way to get your resume read is to feature your achievements and successes. It is not what you know, it is what you have done with what you know.

To be effective in your job search, you need a document that differentiates you and shows the “fit” between your abilities and the wants and needs of your targeted market.

One of the key job search challenges that executives and attorneys face is how to differentiate themselves from other candidates with similar academic and professional credentials.

Let’s face it. How does one plaintiff’s personal injury attorney with 10 years of experience differentiate himself from another personal injury litigator with 10 years of experience and similar academics? How does one public company CFO differentiate herself from another public company CFO from the same industry?

The answer is by showing results. By showing your unique experience and skill set and how that can benefit your next employer. In marketing parlance, this is called a Brand Identify.

We are marketing professionals here. Brand identify is our area of expertise.

There is a great deal of competition in the marketplace! You will need a compelling, attractive resume that will help you stand out from the crowd.

But a great resume is not enough. Did you know research shows the cover letter can be more important than the resume itself?

The resume is about your past and what you have done, but when done properly the letter is about your future and what you can do. There’s a big difference.

Most people use their cover letters to reiterate their resumes. That’s a mistake. Your cover letter should complement and dimensionalize your resume, thus providing important information about your value to the prospective employer.

We have unparalleled expertise in writing executive and career change resumes. We have done thousands of them, and have helped thousands of people land new jobs. We also have more experience than any other organization in the country when it comes to converting legal resumes into ones targeted to appeal to corporate hiring authorities, whether on the business or legal sides. We know how to show your value to a General Counsel and to a CEO or other senior executive who is not an attorney.

Our approach to resume development is to get a clear picture of how you have helped your clients and employers, of how you have shown initiative and resourcefulness, of how you have been a creative problem solver — and then to put it down on paper in a clear, compelling and concise way.

Our resumes produce interviews and build careers.

Our resume services come in two ways:

Most people want our multi-award winning professional writers to prepare a completely new set of marketing materials; our senior writer has drafted more than 5,000 resumes and letters. We begin the process by having a conversation with you to gain an understanding of your situation and goals. We then ask you to complete our resume builder forms. Once received, we will have another discussion with you to review the forms, ask questions about your background and accomplishments and begin writing. We will prepare a first draft, with a design and content consistent with the type and level of position you are seeking. We will send you completed first drafts, then will prepare second versions based on your comments. Up to two sets of revisions are included; additional revisions are at extra charge.

If your current resume is basically satisfactory but needs some fixing, we are happy to do that for you. If you need to add a new job or credentials, want to have a more contemporary “look” or just want a “professional touch,” our award-winning writers are at the ready.  For more information on our resume process, click here:

Basic, Standard and Masters Level resume and letter packages include  a personal consultation with a professional writer to discuss career objectives, achievements related in the resume builder forms, preferred style and other relevant information so we can prepare a resume that best represents you.

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