If you are basing your campaign on responding to positions identified through the internet, or through classifieds, recruiters and old-fashioned networking, you will be missing out on fully 80% of the market. So where do you find the 80% of the hidden jobs? We know. And we will show you.
Our Personal Marketing Tactics Webinars are leading-edge workshops that will put you light years ahead of your job search competitors! If you are like many of our clients, you have not looked for a job in years; we will get you up to speed quickly and thoroughly.
The webinars look at the difference between “traditional” and “innovative” job search methods. The information is based on intensive, inter-disciplinary research. The programs can be viewed on any computer with web access; it may be seen in the comfort of your own home and can be viewed repeatedly.
Our job search systems are designed to accommodate the busy schedules of our clients, most of whom are hard working, overburdened professionals who don’t have a great deal of time to spend on their job search campaigns.
The Innovative vs. Traditional Job Search Webinar covers the Eight Sources of Job Leads and includes such topics as:
a) Classified and On-line Listings — Get expert information on effective methods for improving your response rates to your on-line search campaign. Yet classifieds an on-line ads represent just 5-7% of the available positions, so a proper campaign will only allocate an appropriate amount of time to this least productive job search technique.
b) Recruiters — Search firms and agencies handle about 10-15% of all job placements. They may be helpful to you, but more likely will not be helpful. We will explain why. We will also show you how to find, approach and derive maximum benefit from search firms and headhunters.
c) Old-fashioned Networking — Asking people if they know of job openings is the third of the “traditional triad” of job search methods. Most lawyers don’t have good networks, and even if they did, they would not want to use them. We will show you some networking methods that work!
d) Internet Search Methods — This chapter provides vital, up-to-date information about how to help companies find you, and how you can find companies.
e) Direct Contact — This section provides tools you can use to go directly to the corporate decision-maker who can hire you. It also shows you techniques you can use to avoid the black hole of Human Resources.
f) Targeting — You can actually “hire yourself an employer.” Our Targeting method shows you how you can get a job at a firm where you want to work, and how to use just a few companies as the basis for your job search campaign.
g) Reconnaissance — It’s not just what you know, it’s who you know … and even more especially, who you get to know. Our techniques show you how to more effectively utilize your personal contacts without being embarrassed or asking for favors. Our Reconnaissance technique shows you how to build a powerful network from scratch, and how to identify a company’s unfulfilled wants and needs.
h) Social Media — The most powerful new tool in job search is a technology that didn’t even exist a few years ago. This chapter explains how to create a powerful on-line presence using LinkedIn and other social media resources.
i) Event “Spot Opportunity” Marketing — This unique program shows you how to “use the news” to identify potential job opportunities before anyone else, and how to generate meetings with senior corporate executives. It is one of the least known but most effective and productive of all job search methods, and is a particular strength of Career Strategies.
The strategic information in our basic webinar takes 90 minutes to view. We have a more extensive series of programs that take 2.5 hours. Our programs are also available with an hour or more of personal mentoring to answer any questions and to further discuss innovative search methods.